Edward Melvin, Project Manager, ICAN
Our guest speaker for this week couldn’t make it unfortunately, but we watched the video recorded from his talk last year and got the message. He talked about the company he works for, ICAN, their role in the industry and his role within the company as project manager.
He explained that ICAN are an advertising and communications agency. They help their clients to define a vision and then ultimately realise that vision with their help. They provide numerous services including Web Design, Online PR, Search Marketing, Search Optimisation, Multimedia Design, Advertising campaigns, Project & Campaign Management.
They help clients decide what they want with visual aids of simialr projects or examples of what competitors are doing.
Their main focus is to engage people with their designs and then to more importantly convert which can mean a download, a visit, an open, a click, a new member, a cross-sell, etc. depending on the nature of the project.
More and more people are starting to advertise online because there is a clear return on investment, Audiences are moving online, More engagement is possible online, Online campaigns are much more flexible.
As a project manager edwards primary role is to deliver a profitable project for the agency on time within budget and to client expectations.
The difficulties that can arise from this are as follows :
- Estimating
- Planning
- Communication
- Difficult Clients
- Risks
- Time Management
- Assumptions
- Constraints
- External threats
Thats about it for this weeks guest lecture so I’ll write back next week with more.
